NCC Roads Norway, supplying products and services that are used in and around roads, newly notified that they one of their green strategies involve replacing fossil fuels with fish oil when producing virgine asphalt. NCC Roads states that the fish oil used is derived from food processing industries as a by-product.
Its so vital to consider the holisitic approach here. Although this action by NCC Roads seems to be green - considering that the European fish stocks already are depleted by 88% and we are depended by third world fish stocks, its not difficult to understand that it is highly controversial.
Not to mention that this most surely will lead to capturing fish solely for the sake of the fish oil in order to saturate a large-scale investment.
Time for large enterprises to put "green" solutions into a broader context including other parts of the society, such as recent and alerting research?
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