CSR, social strategies, eco-agendas, sustainbale indexes and sustainable reporting concerning and designed by corporations are fresh concepts that, at best, communicates to consumers that corporations at choise are taking their social and ecological responsibility.Permeating, or overlooking this trend, the issue transforms into an egoistic or altruistic agenda operated by corporations. As long as CSR strategies are used for a competitive advantage for ever increasing economic growth, issues like total ecosystem footprints (how much goods are produced and how much raw material and energy is used during a year totally in one region/country etc.) and social issues (what are the consequences for social/health implications of the human beings belonging to a more and more commercialized world where competition and economic profitability always comes in first hand / what about social relationships between parents and children when lifes of modern humans are increasingly compartmentilzed due to professional carreers and constant representation of corporate values?)
Should companies/corporatioins really gain total mandate of political power and adress issues that are directly concerning the general public of communities as long as they behave, metaphorically speaking, within the mental framework of a juridical patient diagnosed as a psychopath? The question is important to reflect upon.
Is not the central issue, whether or not we should use our energies as individuals to create a world that is a little more altruistic? What about taking into consideration the publics best, for instance through sound, transparant and sustainable political institutions functioning primarily for the sake of the publics best and through increasing corporate insightful actions of less competition and agendas of economic sufficiency for the sake of the public and our ecosystems?
Balancing egoism with altruism...
