Monday, January 14, 2008

The Prius and The Whale

Predicting and finding solutions to climate change can be a rather cerebral subject: carbon offsets, climate models, emissions trading schemes and so forth can sometimes feel quite distant from the natural world that we live in today. That's why its refreshing to see that some are still taking actions that are more viscerally appealing, such as Greenpeace going "old school" and interfering with the Japanese whale hunt.

I have never understood why Japan, a nation that is otherwise extremely conscientious of its international image, is so intent on hunting whales while most countries have rejected the practice. For a sector that is so marginal to their economy, why would they jeopardize their reputation among consumers of far more economically significant Japanese products? I can't help but wonder how Toyota, maker of the Prius- one of the stronger environmental symbols of today- feels about Japanese whaling ships hunting and processing perhaps the most potent symbol of classic environmentalism.

(By the way, Toyota has announced that it will offer an electric plug-in version of the Prius by 2010)

/Eric

No comments: